Kevin McIntyre (Moderator)

Private label presents a powerful opportunity for convenience retailers to boost margins, build brand identity, and deepen customer loyalty—but knowing where to start is key. This session will break down the first steps in developing a successful private label program, from identifying the right product categories to establishing quality standards and branding strategies. We’ll also explore how to strike the right balance between expanding private label and maintaining strong vendor relationships, ensuring that your approach supports overall category growth and collaboration.