Babir Sultan, President and CEO of Fav Trip, turned his Kansas City convenience store into a social media sensation by using YouTube to shine a light on theft—and gained a massive following in the process. In this captivating keynote, Babir shares how he transformed a local challenge into a global opportunity, creating a brand known for its transparency, creativity, and resilience. Discover his approach to storytelling, leveraging social media for growth, and using unconventional methods to engage customers and build community loyalty. Don’t miss this inspiring session packed with lessons for modern retailers.
Conference Day 1
Monday, March 10